LEARNING OUTCOMES
• Analyse and differentiate characteristics and preferences of various customer types.
• Apply insights to tailor marketing strategies to specific customer segments.
• Develop effective communication skills for engaging with customers.
• Apply persuasion strategies to positively influence customer behaviour.
• Integrate marketing principles into strategic customer acquisition strategies.

AIM OF ACTIVITY
Identify and understand various customer segments, exploring their characteristics, preferences, and behaviours.
• Develop effective communication skills to engage and build relationships with customers
• Equip participants with techniques and strategies to persuasively communicate value propositions and fostering positive buying decisions.
• Guide students in creating comprehensive plans for acquiring customers, integrating marketing principles, strategic thinking, and adaptability to real-world scenarios.