LEARNING OUTCOMES
• Comprehend the historical evolution of marketing.
• Identify and describe the 7 P’s of Marketing.
• Analyse the shift towards customer-centric approaches through the understanding of the 4 C’s of Marketing.
• Apply both frameworks to develop effective marketing strategies.
• Define digital marketing and explain its significance in today’s business landscape.

AIM OF ACTIVITY
• Explore the historical evolution of marketing.
• Grasp the significance of the 7 P’s of Marketing in crafting comprehensive strategies.
• Analyse the contemporary shift to the 4 C’s of Marketing and its customer-centric focus.
• Understand the pivotal role of digital marketing in the current business landscape.