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MODULE 4: Sales & Marketing

Curriculum

5 Sections
5 Lessons
Lifetime

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Lesson 1: Marketing Fundamentals
1
- 1.1
  Lesson 1: Marketing Fundamentals
Lesson 2: Management of the Product or Service
1
- 2.0
  Lesson 2: Management of the Product or Service
Lesson 3: Sales Management
1
- 3.0
  Lesson 3: Sales Management
Lesson 4: Communication and Customer Acquisition
1
- 4.0
  Lesson 4: Communication and Customer Acquisition
Lessons Plans for VET Teachers Module 4: Sales & Marketing
1
- 5.0
  Lessons Plans for VET Teachers Module 4: Sales & Marketing

Lesson 2: Management of the Product or Service

LEARNING OUTCOMES
• Identify and categorise products into distinct lifecycle stages.
• Understand key stages in the product development process.
• Link market analysis insights to strategic planning.
• Utilise various research methods for market analysis.

AIM OF ACTIVITY
• Develop a comprehensive understanding of the different stages in the product life cycle.
• Develop a foundational understanding of the product development process.
• Recognize the key stages and elements involved in bringing a product from concept to market.
• Develop a solid understanding of the importance of market analysis and how to conduct it.

Lesson 1: Marketing Fundamentals