LEARNING OUTCOMES
Knowledge:
• Acquiring familiarity with the business model canvas, a strategic tool used to visualise and develop business
models.
Competences:
• Exploring the structure and components of the business model canvas, including the customer segments,
value proposition, channels, customer relationships, revenue streams, key resources, key activities, key
partnerships, and cost structure.
• Gaining a comprehensive understanding of each component and their interrelationships, enabling the
development of a well-rounded business model.
Attitudes:
• Promoting strategic thinking and planning as an essential mindset in approaching business model
development.
• Encouraging the consideration of long-term goals, market positioning, and competitive advantage in the
business model creation process, fostering a proactive and forward-thinking approach.

AIM OF ACTIVITY
The objective of this activity is to familiarise participants with the Business Model Canvas as a practical tool for
visualising and presenting new business ideas. By utilising the Business Model Canvas, participants will gain a
comprehensive understanding of the various aspects that need to be considered when developing a business
model and effectively communicate their ideas to relevant stakeholders.